OnSwipe's been around for
a little over a year, and since
raised a total of $6 million in funding and launched content recommendations within its HTML5 tablet publishing network. But just as tablets are entering into mainstream territory, people are now entirely comfortable consuming long-form content on their even-smaller iPhone. That said, publishers who don't want to build out an app will now have a new tool to display iPhone-optimized content to folks on-the-go.
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