Saturday, October 20, 2012

Social Engagement Strategy: The Serious Business of Taking ...

Earlier this month, a Facebook user, Richard Neill put up a post that suddenly went viral. The post was a rant against Maxipad maker Bodyform alleging that they?lied in their advertisements.

Rather than just let it go and hope the 84,000 or so ?likes? would be forgotten with the next viral wave, Bodyform put up a response immediately and turned the whole episode around. Their video response to Richards post was a masterpiece and worked to Bodyforms advantage like a charm.

You might think that kind of response is something that comes of a great ?social media marketing framework? or some super strategy. Perhaps, but in my opinion, I think not. And I?d also add that it is not about the platform, or the technology either, but about the actual tone of engagement Bodyform chose.

Let me explain.

Take a step back and look at what really has happened to us with all this social brouhaha. One of the most important impacts its had on us, in my humble opinion, is the sense of lightness it has brought to our basic cognition of communication itself. It has loosened up the whole ritual of writing and expressing thoughts and emotions. There are a lot of people I know who never wrote letters or sent emails longer than a line or two, because they?weren?t?up to framing sentences. It just did not appeal to them. But today social tools like Facebook have allowed them to step out of that mental block and got them sharing and engaging more frequently and with more people than before.

In a way it has sort of disrupted our mental blocks and mind-sets and loosened us up, giving us channels to share, incentives to comment, to collaborate and express views more freely, more openly. And add to that tools like twitter, which have further made us effective in how we say what we want to say. Result ? there is more sharing, more humour, satire and empathy now than ever before. All this is happening at the audience end ? the customers and influencers.

On the other end, from an organizations point of view, Public Relations has always been, and will always be serious business. Representing a corporate brand and taking its communication to the world was a very important job and called for a grim no-nonsense approach.

And here is my view of the basic problem: The new social networking paradigm thrives on various levels of simplicity of?engagement,??informality and lightness. Don?t get me wrong ? none of that in anyway undermines the importance or seriousness of topics involved in conversations. Marketing and PR are perhaps challenged to fit into that ask, and it is a sort of a struggle ?to get out of that traditional mode of being rigid and all too serious. Years of?serious pursuit of serious objectives can make it a big challenge to suddenly change gears and make it a lighter pursuit of the same serious objectives: engaging with an audience on a radically new platform, in a dramatically lighter vein, where satire, sarcasm, humour, maybe even a little flippancy perhaps work best, but without losing sight of the basic serious purpose of managing that brand.

Bodyform?s case is an excellent example of a firm responding to that supposedly negative post in the right spirit ? with the same sense of humour and satire that Richard meant it in. Richards rant was certainly not a call to war

The best laid Social CRM or Social Engagement Strategies and plans may amount to nothing if there isn?t room for some lightness, some humor and, oh yes, a lot of conversation.

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Source: http://successfulworkplace.com/2012/10/20/social-engagement-strategy-the-serious-business-of-taking-things-lighter/

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As other polls show tight race, Gallup stands apart (reuters)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/256897148?client_source=feed&format=rss

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Ultraviolet light effective in hospital infection control, study suggests

ScienceDaily (Oct. 18, 2012) ? Research being presented at IDWeek 2012? shows that a specific spectrum of ultraviolet light killed certain drug-resistant bacteria on the door handles, bedside tables and other surfaces of hospital rooms, suggesting a possible future weapon in the battle to reduce hospital-associated infections.

Researchers at Duke University Medical Center and the University of North Carolina Hospital System used short-wave ultraviolet radiation (UV-C) to nearly eliminate Acinetobacter, Clostridium difficile or vancomycin-resistant enterococci (VRE) in more than 50 patient rooms at the two medical facilities.

"We're learning more and more about how much the hospital environment contributes to the spread of these organisms," said lead researcher Deverick J. Anderson, MD, an assistant professor of medicine at Duke and co-director of the Duke Infection Control Outreach Network. Given previous findings by the University of North Carolina team that UV-C is effective at decreasing methicillin-resistant Staphylococcus aureus (MRSA) in hospital rooms, he believes that the new study lays critical groundwork.

"We have a solid foundation to show that this approach succeeds in both experimental and real-world conditions," Anderson said. "Now it's time to see if we can demonstrate that it indeed decreases the rate of infections among patients."

His group's work is among the significant research being discussed at the inaugural IDWeek meeting, taking place through October 21 in San Diego. With the theme Advancing Science, Improving Care, IDWeek features the latest science and bench-to-bedside approaches in prevention, diagnosis, treatment, and epidemiology of infectious diseases, including HIV, across the lifespan. More than 1,500 abstracts from scientists in this country and internationally will be highlighted over the conference's five days.

"Healthcare-associated infections are linked with significant morbidity and mortality," said Liise-anne Pirofski, MD, an IDWeek chair for the Infectious Diseases Society of America. "Although there are multiple sources for these infections, the hospital environment itself can play an important role. The findings of this study suggest that UV light could hold promise for eliminating bacteria from hospital rooms and reducing the risk of infection with these difficult bacterial pathogens in the healthcare environment. That would be a result to benefit us all."

UV-C, which is harmful to microorganisms, has been used for decades in food, air and water purification and to sterilize equipment in laboratory settings. This study demonstrates that its medical application may offer new strategies for reducing the estimated 1.7 million hospital-associated infections that occur annually in the United States. The cost of treating these infections, often involving increasingly antibiotic-resistant bacteria, ranges from an estimated $4.5 billion to as much as $11 billion.

In their study, the Duke and University of North Carolina researchers questioned whether UV-C could be utilized to eliminate three of the most problematic germs and improve the cleanliness of patient rooms. Given the tough economics of healthcare today, hospitals' environmental services are under pressure to turn rooms over quickly, and many surfaces can get missed by even the most diligent crews.

The study focused on general-medical and intensive-care units of the two medical centers and identified patients with infections from the targeted bacteria. Clostridium difficile, or C. diff as it is commonly known, can trigger serious intestinal conditions. Acinetobacter can cause pneumonia and serious blood, wound and urinary tract infections. VRE most frequently infects the urinary tract, bloodstream, wounds or catheter sites. Each bacterium can survive for prolonged periods on surfaces.

After the patients were discharged, the researchers obtained multiple cultures from each of five specific locations in the hospital rooms and bathrooms -- "high-touch" areas that included bed rails, remote controls and toilets. A special machine with eight UV bulbs mounted on a central column was then positioned strategically in each room and turned on for as long as 45 minutes to eradicate both vegetative bacteria and bacterial spores. Fifteen more cultures were taken from the same locations in every room, and the pre- and post-treatment bacteria counts were compared.

The numbers of bacterial CFUs, or colony-forming units, fell precipitously. Fifty-two CFUs of Acinetobacter were seen before irradiation, but only 1 CFU afterward -- down 98.1 percent. As for VRE, the proportion decrease was nearly the same -- 719 CFUs before and 15 after, a 97.9 percent drop.

The culturing initially was not sensitive enough to isolate C. diff, but improved techniques allowed the researchers to do further testing and the results in the UV-C treated rooms were just as dramatic.

"We would never propose that UV light be the only form of room cleaning, but in an era of increasing antibiotic resistance, it could become an important addition to hospitals' arsenal," Anderson said.

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The above story is reprinted from materials provided by Society for Healthcare Epidemiology of America, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/adCn9WOEsmY/121018130923.htm

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After 79 years in print, Newsweek goes digital only

(Reuters) - Newsweek, one of the most internationally recognized magazine brands in the world, will cease publishing a print edition after nearly 80 years.

The decision to go all-digital underscores the problems faced by newsweeklies, as more consumers favor tablets and mobile devices over print in an increasingly commoditized, 24-hour news cycle.

The final print edition of the weekly current affairs magazine will hit newsstands on December 31.

The move was not unexpected given both the macro changes affecting the magazine industry and, more specifically, the comments made in July by Newsweek's owner Barry Diller, head of IAC/Interactive Corp, about the expense of producing a print magazine.

Immediately after Diller's comments, Tina Brown, editor-in-chief of Newsweek and The Daily Beast, wrote a post on the magazine's Tumblr page titled, "Scaremongering," that sought to downplay speculation that it would go all-digital.

But in an interview with Reuters, Brown said of the decision to shelve print, "We started discussing it very fiercely and intensely in June. It's been in the works a long time, in a sense. And today, we felt ready and absolutely committed to going the course we charted.

"When I returned to print with Newsweek, it did very quickly begin to feel to me (like) an outmoded medium," Brown continued. "While I still had a great romance for it, nonetheless I feel this is not the right medium anymore to produce journalism."

Brown held a town hall-style meeting on Thursday at 11 a.m. EDT (1500 GMT) to break the news to the company's business and editorial staff, according to sources. These sources said she treated the staff to breakfast, lunch, and dessert.

Plans calls for the magazine to become a subscription-based digital publication rebranded as Newsweek Global. Its current 1.5 million subscriber base - a decrease of 50 percent from its one-time peak of 3 million - will be given access to the digital edition.

A representative for the company said the cost of the digital-only Newsweek would be on par with current print price. According to the company's website, Newsweek's iPad edition costs $24.99 annually and a combined print-iPad yearly subscription costs $39.99.

Select Newsweek content will be available for free on the Daily Beast, which itself is entirely free and advertising-supported.

The transition to digital will result in job cuts, though Brown and Chief Executive Baba Shetty declined to specify how many.

Known as an editor who breathed life into many magazines including Great Britain's Tatler, Vanity Fair and the New Yorker, Brown was unable to revive Newsweek - a title that has been challenged over the past several years.

Under her tenure, the magazine has gained more recognition for its covers than its content. It recently published a widely panned cover on the Muslim uprising in the Middle East, for instance. Other, negative attention-grabbing covers featured a photo-shopped picture of the late Princess Diana and President Obama under a halo with the tagline "The First Gay President."

Brown brushed off the criticism, however, saying that, "The Newsweek cover has become a game - people discuss it, share it, tweet it, it drives them to the content."

Ultimately, the buzz the covers created failed to outweigh the $40 million that Shetty said it cost to print and distribute Newsweek annually. The figure does not include the cost of staff, offices and other expenses.

Neither Brown nor Shetty would reveal how much money the magazine is losing, but reports put the figure at $40 million.

WITHER NEWSWEEKLIES?

Newsweek isn't the first current events magazine to go all-digital - U.S. News & World Report made the move in 2010. And the demise of Newsweek's print product calls into question the plans of its competitor Time magazine.

But Time Managing Editor Rick Stengel doesn't expect to follow suit. Stengel said on MSNBC's "Morning Joe" show that print was the "centerpiece" of the Time brand.

"We have certainly moved past seeing them as a single competitor," said Stengel of Newsweek. "Our competitor is everybody. We have done very well and we will continue to do very well."

According to data from the Publisher's Information Bureau, Time's ad pages through June 30 were down 19 percent to 539 pages while revenue fell 14 percent to $176 million.

By contrast, Newsweek's ad pages for the first half of the year were up 7.6 percent to 344 pages and revenue increased 13.3 percent to nearly $70 million.

However, a source close to the magazine, said Newsweek's increases were the result of deep discounting which led to higher volume.

The company's representative said Newsweek offered discounts to certain advertisers, adding such discounts is the industry norm and related to volume, frequency, positioning, and other factors.

George Janson, managing partner, director of print for GroupM, the media buying arm for the world's largest ad agency WPP Plc, said when his firm considers placing ads they do so based on the title, not on a so-called "category" such as newsweeklies.

"There are a lot of vital (weeklies) that have done a remarkable job expanding their brand," he said, citing the New Yorker, the Economist, the Week and Time. "I think the situation with Newsweek is that they lost their way editorially. I think advertisers began to lose faith."

While there are exceptions, the magazine industry at large is suffering a fate similar to its book and newspaper print brethren: huge declines in readership and advertisers who are choosing to put their dollars elsewhere.

Industry wide, U.S. magazine advertising pages fell 8.8 percent in the first half of 2012, according to Publisher's Information Bureau data. Overall newsstand sales - the pulse that determines the vitality of magazines - fell 10 percent for the first half of the year, according to the Audit Bureau of Circulations.

Time Warner's publishing unit, home to magazines such as Time, People, and Fortune has also suffered declines. Revenue fell 7 percent to $1.6 billion in the first half of the year, while operating income slipped 60 percent to $93 million during the same time period.

ROAD TO IAC

Founded in 1933 by Thomas J.C. Martyn, a former foreign editor at Time, Newsweek's pages have hosted some of journalism's biggest names: Jonathan Alter and Anna Quindlen. In the early '90s, one of its reporters, Michael Isikoff, was the first to learn about allegations of a sexual relationship between then-President Bill Clinton and White House intern Monica Lewinsky and his stories played a major role in the saga that almost brought down Clinton.

More recently, however, Newsweek has traveled a bumpy road.

It tried to reinvent itself under the ownership of the Washington Post Co and former editor Jon Meacham by publishing long-form journalism while simultaneously trying to ape the look of The Economist.

But the redesign failed to stem losses and resulted in its sale in August 2010 to the late stereo magnate Sidney Harman.

Harman, who bought the struggling newsweekly for $1 plus the assumption of its more than $50 million in liabilities, viewed owning Newsweek as more of a philanthropic effort than an actual business endeavor.

Diller and Harman decided to merge their titles in November 2010 -- the rationale was to leverage the combined audiences of the Daily Beast and Newsweek to cross-sell advertising at both publications and subscriptions for magazine.

Six months later, in April 2011, Harman died. His family's estate decided to stop investing in July leaving Diller's IAC with full ownership.

(Reporting by Jennifer Saba and Peter Lauria in New York, additional reporting by Phil Wahba; Editing by Lisa Von Ahn, John Wallace and Leslie Gevirtz)

Source: http://news.yahoo.com/newsweek-magazine-stop-printing-digital-2013-115928285--finance.html

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Friday, October 19, 2012

Could Magnetic Ties Be the Death Of the Tie Clip? [Clothing]

Unless you're required to symbolically hang yourself every morning for work, you probably don't have a collection of tie clips for the rare time you do dress up. But with a Magnetie around your neck, you can be assured that both ends won't be flapping about thanks to the power of rare earth magnets. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/Rv572WU4Az4/could-magnetic-ties-be-the-death-of-the-tie-clip

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Sunday, October 14, 2012

Biden had the edge in VP debate: Reuters/Ipsos poll

(Reuters) - Vice President Joe Biden came out on top of Thursday night's vice presidential debate with Republican challenger Paul Ryan, according to a Reuters/Ipsos poll.

The energetic Biden claimed a seven-point victory - 42 percent to 35 percent - among registered voters, with a similar margin among independents. Nearly a quarter of registered voters and about a third of independents were unsure who did a better job during the debate at Centre College in Danville, Kentucky.

Democrats will be hoping Biden's performance helps President Barack Obama recover from a week-long slide in the polls after his poor showing against Mitt Romney in the first presidential debate on October 3. Thursday's Reuters/Ipsos tracking poll showed Romney leading Obama 47 percent to 44 percent nationwide.

Biden, 69, interrupted Ryan, 42, on multiple occasions and spent much of the debate grinning when his opponent spoke, leading some conservative commentators to accuse Biden of being rude. But while both sides claimed victory, neither Biden's nor Ryan's favorability numbers changed considerably over the course of the debate, and Biden maintained his lead in this measure. After the debate, 54 percent of registered voters held a favorable opinion of Biden, compared to 50 percent for Ryan.

Nearly half of independents said Biden had not changed their view of him, and close to three quarters said the same for Ryan. But this was not true of all independents.

Independents did grow more favorable toward Ryan and less favorable toward Biden during the debate, but the small sample size of independents makes it difficult to draw conclusions.

Voters said Biden was more qualified to be president, as the vice president moved from 43 to 45 percent on that question over the course of the debate, and Ryan stayed at 35 percent. The Wisconsin congressman's presence on the Romney ticket may also cause trouble for the Republican Party: 27 percent of registered voters said Ryan made them less favorable toward Romney, up from 21 percent before the debate.

The online poll surveyed 629 registered voters after the debate. The credibility interval was 3.1 percentage points for polling before the debate and 4.5 percent after the debate.

(This version of the story corrects the percentage for Ryan in paragraph two to 35 from 37, credibilty interval.)

(Editing by Claudia Parsons)

Source: http://news.yahoo.com/biden-had-edge-vp-debate-reuters-ipsos-poll-205014063.html

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Monday, October 8, 2012

Jarrod Cash and Direct Marketing | Daft Blogger - Making it accessible

Once upon a time there was only word of mouth marketing (WoMM), out-doors marketing and mail marketing. Then there came the press followed by the mighty but short-lived rise of the radio which was taken over by a black box where you could see motion pictures on your sofa while dining or chatting with your family. For some 40 years TV commercials would absorb over 90% of total marketing expenditure. Since the advent of the internet though, Television ads? share of advertisement expenditure has been declining steadily. And within Internet itself there are hundreds of viable marketing channels: banners, blog posts, paid reviews, links, mentions, email marketing, social media marketing, PPC and many many others. This makes for a dynamic industry with unstable trends where you can easily get disoriented and lost just like a pilgrim in the middle of the Sahara. Jarrod Cash is a contemporary marketing expert, market researcher and media analyst committed to help small and medium enterprises (SMEs) create demand for their products online.

In old school marketing branding laid the basis for any successful marketing campaign. Today though the notion of company branding needs to be reviewed to meet the needs and challenges of a rising percentage of businesses. In fact, unless you are a luxury company, brand management can be an unnecessary black hole in your balancesheet driving cash away from activities that put you into direct contact with clients for status-symbol marketing.

A David Ogilvy fan, Cash?s method may be best described as cynical. Has it ever come to you to think of all the times you overpaid for an Ad just because the website was well designed, had a cool theme and so on? Is it right to pay such fee if none of your potential clients visits the website, blog or forum? Mainstream marketing says YES, because doing so your brand will be associated with beauty and coolness. Jarrod Cash says NO because it is not justified by the increase in sales for your business.

Mainstream marketing gives us bubbles, indulged us into investing millions of dollars in short domain names or website building companies in the late 90s just because, well, internet is the future. My commentary on Cash?s work will stop here, but it is obvious that it is all about adding value onto a market where speculation can be a money making machine no more.

Follow Jarrod Cash to transform your company from a cash bleeding beautiful being (as if your wife did not suffice) into a money making machine.

Source: http://www.daftblogger.com/jarrod-cash-and-direct-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=jarrod-cash-and-direct-marketing

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Saturday, October 6, 2012

Movie Review: 'Butter' | Movies & TV | Arts & Entertainment | Epoch ...

By Mark Jackson
Epoch Times Staff
Created: October 6, 2012 Last Updated: October 6, 2012


Hugh Jackman in the comedy “Butter.” (Courtesy of The Weinstein Company)

Hugh Jackman in the comedy ?Butter.? (Courtesy of The Weinstein Company)

Butter is basically left-leaning Hollywood?s thinly veiled derision of tea party-esque values, in this election year.

Bob and Laura Pickler (Ty Burrell and Jennifer Garner) are a swell couple from Iowa! He?s a renowned champion. Of what? Butter carving. He?s carved The Last Supper, and he?s even carved ? Schindler?s List. Schindler?s List! In butter!

Bob?s been top butter dog for 15 years running. He finally gets asked to step down (so someone else can have a shot at it already, for crying out loud).

The status of grand butter pooh-bah involves certain perks, and Bob?s wife Laura is loathe to relinquish any of them. It?s not just anyone who gets to be the first lady of butter carving. She?s backed him all these years, so now she feels highly entitled to get her some. She?s been paying attention. (How hard could it be?) So she enters the next contest herself.

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In a parallel universe, er, storyline, we are introduced to a small African-American girl?s many experiences with foster homes and adoption. She?s 10 years old and her name is Destiny (Yara Shahidi).

Turns out, she?s seen butter king Bob Pickler?s work at a local fair, tried her hand at carving, and was acknowledged by the great Bob himself as having exceptional talent. She?s eventually adopted by Julie and Ethan (Alicia Silverstone and Rob Corddry)?a couple from Bob and Laura?s neighborhood.

And so who should enter the next great butter-carving contest? Well, cough?current presidential candidates?cough! Ahem, Laura and Destiny of course. As well as a contestant from a third storyline. Turns out, buttery Bob?s been seeing a lady (Olivia Wilde) who, among other things, dances on elevated stages that have poles on them. He owes her money.

(L-R) Ashley Greene, Ty Burrell, and Jennifer Garner in the comedy about butter carving and competition, “Butter.” (Courtesy of The Weinstein Company)

(L-R) Ashley Greene, Ty Burrell, and Jennifer Garner in the comedy about butter carving and competition, ?Butter.? (Courtesy of The Weinstein Company)

By Anyway, Laura?s got her work butter-carved out for her. It doesn?t help things that her ultracool stepdaughter Kaitlen (Ashley Greene from Twilight) constantly disses everything she does. Kids these days.

Naturally, Laura will to do whatever she needs to win. That Destiny kid?s too talented, smart, and cute; there clearly needs to be some, you know, Butter-Gate activities to even the playing field. Who can help with the break-in and burglary? She knows just the man?her former dim-bulb boyfriend Boyd (played by Hugh Jackman). Dirty, dirty politics, tsk-tsk!

Butter is reminiscent of other movies about competitions. Best in Show comes to mind. On one level it?s a portrait of rural, small-town USA; on another it?s all about politics as usual.

There?s a fair amount of un-PC commentary by Laura about people of color, which serves to underscore the fact that the film is more or less poking fun at the 4-H club-attending, pie-baking, cow-comparing, butter-carving, ?red state? demographic.

A favorite quote: When Destiny and her dad sit in a car and trade quips about how evil Laura might be, dad Ethan says, ?She used to buy this fake meat called ?seitan.? Destiny asks, ?You mean like the devil??

This reviewer is not a no-holds-barred fan of the emergence of the R-rated comedy in the last few years. It?s usually a cheap ploy to force laughs with the shock value of torrents of X-rated cursing juxtaposed with otherwise benign settings. Especially the torrent of curse words as spewed by children.

In this election season, we?re inundated with the usual political jousting, subtle fabrications, outright lies, tattling, and other forms of campaign competition at its worst. Hollywood, to a fault, promotes happy endings, and Butter is no exception. Let?s hope our political future is a case of life imitating art. It butter be.

BUTTER

Director: Jim Field Smith

Cast: Jennifer Garner, Hugh Jackman, Olivia Wilde, Ashley Greene,
?Alicia Silverstone, Rob Corddry, Ty Burrell, Yara Shahidi

Running Time: 90 minutes
Rating: R

The Epoch Times publishes in 35 countries and in 19 languages. Subscribe to our e-newsletter.

Source: http://www.theepochtimes.com/n2/arts-entertainment/movie-review-butter-300574.html

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Friday, October 5, 2012

Aspirin may 'slow brain decline'

An aspirin a day may slow brain decline in elderly women at high risk of cardiovascular disease, research finds.

Around 500 at risk women, between the ages of 70 to 92, were tracked for five years - their mental capacity was tested at the start and end of the study.

Those taking aspirin for the entire period saw their test scores fall much less than those who had not.

The Swedish study is reported in the journal BMJ Open.

Dr Silke Kern, one of paper's authors, said: "Unlike other countries - Sweden is unique, it is not routine to treat women at high risk of heart disease and stroke with aspirin. This meant we had a good group for comparison."

The women were tested using a mini mental state exam (MMSE) - this tests intellectual capacity and includes orientation questions like, "what is today's date?", "where are we today?" and visual-spatial tests like drawing two interlinking pentagons.

No self-medication

But the report found that while aspirin may slow changes in cognitive ability in women at high risk of a heart attack or stroke, it made no difference to the rate at which the women developed dementia - which was also examined for by a neuropsychiatrist.

Dr Simon Ridley, head of research at Alzheimer's Research UK, said: "The results provide interesting insight into the importance of cardiovascular health on cognition, but we would urge people not to self-medicate with aspirin to try to stave off dementia.

"The study reports no benefit from aspirin on overall dementia rates in the group, and previous trials investigating the potential of drugs like aspirin for dementia have been negative."

Dr Kern added: "We don't know the long term risks of taking routine aspirin. For examples ulcers and serious bleeds may outweigh the benefits we have seen. More work is needed. We will be following up the women in this study again in five years."

Source: http://www.bbc.co.uk/news/health-19819065#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa

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Authorities charge 91 in $430 million Medicare fraud

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Source: http://news.yahoo.com/authorities-charge-91-430-million-medicare-fraud-173905068.html

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YouTubers Solve Cincinnati UFO Mystery

UFO believers have been mulling over a cellphone video shot from a Wal-Mart parking lot in Cincinnati recorded Friday evening (Sept. 28), in which a trio of bright lights can be seen blinking in the night sky, moving relative to one another, and slowly descending to the ground.

The so-called Cincinnati UFO case seemed perplexing indeed, but in the days since YouTube user Galuyasdi posted his video, he and fellow YouTubers have worked together to solve the mystery. Instead of?alien spacecraft,?the UFOs appear to have been skydivers putting on a pyrotechnics show.

Soon after the video went up, several people who also saw the mystery lights posted comments stating their locations at the time of their sightings and the direction in which they saw the lights. Galuyasdi reported in the video's comment thread that he used this crowdsourced information to pinpoint the location of the lights to less than a mile south of the Wal-Mart parking lot.?[See video]

Then, a commenter named Geekchiic posted that the lights were a team of professional skydivers working for an organization called Start Skydiving, which puts on pyrotechnics shows throughout the Midwest. "We do demonstration jumps into various locations around the country," Geekchiic wrote. And indeed, Start Skydiving did a pyrotechnics jump Friday night during the halftime show of a football game at La Salle High School, whose stadium is about a mile south of Wal-Mart.

"I am pleased to acknowledge that we were the team that skydived into the La Salle Lancers Stadium in Cincinnati, Ohio on the night of September 28th, 2012," John Hart, another member of the skydiving team, commented, adding, "It's not the first time we have been UFOs. :)"

The mystery appears to be solved: The UFOs were skydivers. "This meets all criteria as to place, date and time," Galuyasdi said in a follow-up comment on the video.

Of course, not everyone is convinced: "The official story is that the lights were caused by skydivers, but only a? fool would believe that," one commenter wrote last evening. Apparently, the startling coincidence of a skydiving pyrotechnics show happening in exactly the same place, date and time as the landing of an alien spaceship is easier to swallow.

Follow Life's Little?Mysteries on Twitter @llmysteries. We're also on?Facebook?&?Google+.

Copyright 2012 Lifes Little Mysteries, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: http://news.yahoo.com/youtubers-solve-cincinnati-ufo-mystery-143241328.html

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Thursday, October 4, 2012

Tiny 'Dracula' dinosaur had bristles and fangs, ate veggies

The 200-million-year-old dinosaur 'was two-legged, probably fleet-footed, and had grasping hands,' said researcher Paul Sereno.

By Charles Choi,?LiveScience Contributor / October 3, 2012

This is a Heterodontosaurus flesh model and skull. Skin, scales and quills are added to a cast of the skull of Heterodontosaurus, the best known heterodontosaurid from South Africa.

Photo and sculpting by Tyler Keillor.

Enlarge

A bizarre dinosaur had vampire-like fangs, a parrot beak and porcupine bristles, researchers say.

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The ancient creature, which was found 50 years ago in southern Africa but drew relatively little attention until now, may shed light on the evolution of the major group of dinosaurs that included famous giants such as?Stegosaurus?andTriceratops.

The 200-million-year-old dinosaur "was two-legged, probably fleet-footed, and had grasping hands," said researcher Paul Sereno, a paleontologist at the University of Chicago.

Named?Pegomastax africanus, or "thick jaw from Africa," it was less than 2 feet (0.6 meters) long and weighed less than a house cat at 15 pounds (6.8 kilograms) at most, "and was mostly tail and neck," Sereno added.

Strangely, bristles somewhat like porcupine quills may have spread across most of the body of?Pegomastax. Such bristles first appeared in a relative named?Tianyulong?recently discovered in China. Buried in lake sediments and covered by volcanic ash,?Tianyulong?was preserved with hundreds of bristles covering its body from its neck to the tip of its tail. [Paleo-Art: Stunning Illustrations of Dinosaurs]

"It would have looked a bit like a two-legged porcupine, covered in these weird, funky, quill-like things," Sereno said ofPegomastax. "The bristles were not quite as strong as a porcupine's, and they don't look as if they were especially effective for insulation. Perhaps they had colors and helped differentiate species, or made?Pegomastaxlook bigger than it actually was to potential predators."

Extending from its?parrot-beaked skull, which was less than 2 inches (5 centimeters) long, were serrated canines a half-inch (0.8 cm) long from both its upper and lower jaws.

"It would have?looked like Dracula," Sereno told LiveScience. "Probably appropriate, since we're now moving toward Halloween."

The dinosaur was originally chipped out of red rock near the border of Lesotho and South Africa by Harvard researchers in the 1960s. Sereno recently came across it while going through Harvard archives.

"I was just amazed," Sereno recalled.

Although the?long stabbing fangs?might hint that?Pegomastax?was a predator, its parrotlike beak instead suggests it ate seeds and nuts, or maybe plucked fruit. When the jaws closed, the fangs slid into sockets in the opposing jaws instead of sliding past one another for the optimized cutting or gripping expected of a carnivore.

"The canines?probably had nothing to do with meat-eating," Sereno said. "They may have been used to spite rivals, nip at others, defend themselves, maybe root around for food."

Tall teeth in the back of the jaw probably helped slice plants, with surfaces that slid past one another when the jaws closed, operating like self-sharpening scissors. "Pegomastax?and kin were the most advanced plant-eaters of their day," Sereno said.

Pegomastax?belonged to one of two major divisions of dinosaurs, the "bird-hipped" ornithischians, which included armored ankylosaurs, bony-plated stegosaurs, duck-billed hadrosaurs and horned,?frilled ceratopsians?such as?Triceratops. Ironically, birds themselves belong to the other major group of dinosaurs, the "lizard-hipped" saurischians, which included the carnivorous theropods such as?Tyrannosaurusand the long-necked herbivorous sauropods such as?Diplodocus.

When?Pegomastax?was alive, the supercontinent Pangaea had just begun to split into northern and southern land masses.Pegomastax?appears to lie near the base of the family tree of the ornithischians, and as such could shed light on the evolution of this major group, Sereno said.

The scientists detailed their findings online today (Oct. 3) in the journal ZooKeys and on the website of the National Geographic Society.

Follow LiveScience on Twitter?@livescience. We're also on?Facebook?&?Google+.

Source: http://rss.csmonitor.com/~r/feeds/science/~3/mUWMbXH2s0g/Tiny-Dracula-dinosaur-had-bristles-and-fangs-ate-veggies

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Big Companies Can't Innovate Halfway - Maxwell Wessel - Harvard ...

No company ever dazzled the world by lackadaisically going after a market. Executives never reach the pinnacle of their industry by consistently taking timid action. So why, despite all the evidence to the contrary, do we see so many corporations dip their toes into the pool of innovation instead of diving in? Corporate innovation is already a difficult proposition; why doom it to failure by pursuing it half-heartedly?

Apple, DuPont and IBM are all wonderful examples of companies that have completely redefined their businesses through the pursuit of transformative endeavors. However, while capturing the benefit of breakthrough innovation isn't impossible, it's certainly not easy.

In the first part of this series, I argued that the reason most mature businesses can't innovate is because they're not designed to innovate. Instead, they've been carefully organized to execute. Processes, organizational cultures, and resources emerge inside companies, creating pressure that runs opposite to the pursuit of innovation. In the second, I offered four pieces of advice every executive should take into account if he or she wants to pursue transformational innovation. With the right approach, innovation at a big company is realistic.

In this final part, I'd like to offer one meaningful piece of advice: If you're going to take the innovation plunge, commit ? and not just to an idea. Xerox's failure to conquer the personal computing market ? this despite developing revolutionary technology ? demonstrates the importance of aligning all segments of your organization in the pursuit of innovation.

In 1984, Apple Inc. released the now-famous Macintosh. It was the first computer to bring a graphical user interface (GUI) to market, meaning that people with no knowledge of text based-operating commands could finally navigate the world of personal computing.

Today, the GUI is ubiquitous. However, despite the fact that Apple brought it to the general public, the company didn't pioneer the technology. That feat was achieved at Xerox's Palo Alto Research Center (PARC).

Throughout the '70s, Xerox leadership empowered a group of scientists and engineers to develop products for the coming information era. Charles McColough, Xerox's co-founder and then-CEO, knew that the future looked very different than they did in the '60s. He refused to sit idly by and let Xerox miss its rise.

McColough also recognized that building information technology products wasn't a task for Xerox's existing research staff. This staff, focused on making copiers more efficiently with marginally better features, was not likely to be adept in personal computing. It was with this in mind that McColough funded PARC, establishing operations on the opposite side of the country as Xerox's Rochester headquarters. He hired the best talent, seeded them with patient capital, and let them go to work tackling enormous problems.

In just seven years, PARC developed some of the most impressive technology of our time: the personal computer, the GUI, the computer mouse, Ethernet, simple word processing software and the laser printer. The reason the average American doesn't know this? Xerox never successfully commercialized its inventions.

When PARC was established, times were good for Xerox. Investors trusted McColough and that empowered him to create his autonomous unit and source the best talent. However, by the time PARC had successfully designed the PC, corporate conditions at Xerox were not so amenable to innovation. Entrants including Canon and Ricoh had entered the copier market, placing huge pressure on Xerox's margins. The investor base became restless. They demanded growth, so management turned towards PARC. With the weight of the world falling on management's shoulders, Xerox decided it was time for a large-scale commercialization effort.

But instead of determining the right customer base and sales techniques through thoughtful experimentation, management decided to push the PC through its existing sales channel. It was the fastest way to turn potential dollars into real ones, after all. Discovery had been abandoned; delivery was the new mantra.

Leveraging the established system got Xerox's invention to market faster and cheaper than developing a whole new approach. But it didn't fit; the company's sales force was designed and trained to sell expensive back office products to a very different customer base than would purchase the new PARC products. It was a strategy destined for failure. And failure is exactly what it achieved.

Xerox ultimately scaled back its operations at PARC and abandoned the Alto, its personal computer. Today, Xerox PARC spinoffs, led mostly by employees who truly saw and believed in the potential of the technology, are worth far more than Xerox itself. Its successes include technology titans like Adobe and Level 3.

Innovation is the confluence of product development and a business model that can deliver those products to customers at a profit. It can result from a unique competitive position ? but holding that position does not make innovation inevitable. At the time PARC was created, Xerox was the only company in the world that could have drawn the technical talent required to build the personal computer. It was one of the only companies with strong enough cash flows to shield such an expensive operation from the rampant short-termism that plagues the business world.

Xerox did everything right at the beginning. But when push came to shove, the organization reverted. The company unlocked the future and captured almost none of its value.

Could the Xerox personal computer have been a success? Quite possibly, if the company had allowed its business development team the same innovation infrastructure and autonomy it gave its technology team. PARC also needed the incentives to commercialize profitably I discussed in the second part of this series, like a lean approach to experimentation that would allow them to fly under the radar of investors. In PARC, Xerox had assembled a few pieces of the innovation puzzle, but still lacked others.

To benefit from transformational growth, executives must create the right conditions for new endeavors to discover their own avenues to profitable growth. They must be patient and committed. Committing partway, or only committing to certain conditions, is just not good enough.

This is the third post in a three-part series. Also read parts one and two.

Source: http://blogs.hbr.org/cs/2012/10/big_companies_cant_innovate_halfway.html

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Samsung P500 and i915 tablets for Sprint and Verizon, Galaxy Note II for Sprint reach the FCC (update: Note II for US Cellular as well)

Samsung P500 and i915tablets for Sprint and Verizon, Sprint Galaxy Note II reach the FCC

When it rains, it pours. As if to clear the decks, Samsung has passed three devices through the FCC's scrutiny at the same time. Two, the SPH-P500 and SCH-i915, are LTE-equipped tablets respectively headed to Sprint and Verizon with a dash of mystery; their label images imply a pair of Galaxy Tab 2 variants, but both have previously been spotted in as yet unverified benchmarks that allude to much faster Snapdragon S4 processors instead of the Tab 2's TI chips. The SPH-L900's dimensions and dual-mode support make for a safer bet, pointing to what's likely the Galaxy Note II for Sprint. We're less concerned with the hardware details so much as when everything ships -- although we may get a clearer picture of the Sprint Galaxy Note II's fate around October 24th, the tablets aren't linked to any kind of public schedule, official or otherwise.

Update: Not long after Sprint's Galaxy Note sequel arrived in the FCC, US Cellular's flavor -- the SCH-R950 -- also made it through the federal approval process.

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Samsung P500 and i915 tablets for Sprint and Verizon, Galaxy Note II for Sprint reach the FCC (update: Note II for US Cellular as well) originally appeared on Engadget on Tue, 02 Oct 2012 20:31:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/10/02/samsung-p500-and-i915-tablets-galaxy-note-ii-sprint-hit-fcc/

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PFT: Rex says Jets didn't quit, they got tired

Redskins Saints FootballAP

When is a suspension not a suspension?? When the NFL says it isn?t.

A week after the NFL inexplicably unshunned Rams defensive coordinator Gregg Williams, allowing him to attend the game between Seattle and St. Louis, the league has granted permission to suspended Saints coach Sean Payton, suspended Saints G.M. Mickey Loomis, and suspended Saints interim head coach Joe Vitt to attend Sunday night?s game between San Diego and New Orleans.

According to Larry Holder of the New Orleans Times-Picayune, quarterback Drew Brees sought and received permission for the three men to attend what should be a historic night.? With touchdown passes in 47 straight games, Brees can move to 48 and break his current tie with John Unitas.

?Drew Brees requested permission for Sean Payton, Mickey Loomis, and Joe Vitt to attend Sunday night?s game in which Drew will attempt to set the record of 48 straight games with a touchdown pass,? the league said in a statement.? ?Commissioner Goodell has granted that permission.? Coaches Payton and Vitt and Mickey Loomis will be permitted to watch the game in a private area of the stadium and will have no contact with the team.?

Payton previously said he didn?t want to attend the game.

The black light of justice likely would reveal extensive lawyer fingerprints on this decision.? It was horribly misguided to let Williams attend a game, especially after he gave a sworn statement implicating Saints linebacker Jonathan Vilma as offering $10,000 to anyone who knocked former Vikings quarterback Brett Favre out of the 2009 NFC title game.? To erase the appearance of preferential treatment, the NFL had to extend a similar courtesy to the other folks who have been suspended.

It?s possible, if not probable, that Brees made the request not because he wants them there, but because he knows in his capacity as a member of the NFLPA Executive Committee that a rejection would have helped the cause of the players who face re-issued bounty suspensions, particularly Vilma.

Even with permission granted, the handling of Williams? situation justifies suspicion regarding some sort of a quid pro quo, and it means that if/when Williams testifies at an appeal hearing before Commissioner Roger Goodell, Williams will face a withering cross examination that will give new meaning to one of his favorite terms:? Kill the head.

Source: http://profootballtalk.nbcsports.com/2012/10/03/rex-ryan-says-jets-didnt-quit-but-were-tired-late/related/

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Well, that was terrific (Powerlineblog)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories News, RSS and RSS Feed via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/253021612?client_source=feed&format=rss

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World's most rugged tablet is built to be tough, both inside and out ...

Getac has unveiled the technology inside the world?s most compact and robust Android tablet, as the device hits the European markets.

The 7-inch Getac Z710 is the only rugged tablet built with a glove-friendly touchscreen ? thanks to Getac?s proprietary LumiBond? technology. This new technology integrates Gorilla? Glass, a capacitive touch sensor and an LED panel, providing unprecedented touch sensitivity, even with gloves on.

?This unique feature will save time and boost productivity in sectors where users typically wear gloves to provide protection within hazardous working environments,? says Peter Molyneux, President Getac Europe.

The LumiBond engineering also means the Z710 has a better viewing angle and sunlight readability than existing rugged tablets on the market.

?We have built the rugged tablet with the operator in mind,? he explains, ?whether they work in utility, logistics, automotive, or other field service sectors that require communication and data capture functionality, operating in harsh environments.?

Field users will also benefit from communication and connectivity features built into the new device, including Bluetooth, WiFi, and 3G; unlike most devices which only offer data capture, the Z710 also offers voice capture. In addition, the unique navigation processor (SiRFstarIVTM) provides best in class GPS accuracy.

The device includes RF pass through, providing high-speed connectivity to the above communications functions ? ideal for in-vehicle use.

?The RF pass-through provides faster and more reliable data delivery in real time, and with the corresponding in-vehicle docking station, the tablet becomes the ideal on-the-move communications solution.?

Data capture options include HW Barcode and high frequency RFID technology, while Geographic Information Systems (GIS) mapping is made easy with GPS, E-compass and accelerometer ? providing state-of-the-art positional accuracy.

Mr Molyneux adds that as well as the array of data capture, communication and connectivity capabilities, the device will be the most rugged tablet of its kind; the Z710 is IP65 and MIL-STD-810G rated, and outclasses other rugged tablets by withstanding 6-foot drops and operating in temperatures from -20?Celcius to 50?C.

?The Z710 has the capacity to redefine the way technology is used in the field,? Mr Molyneux says. ?The device is engineered to enhance business performance on-the-go and in tough conditions ? and we know users will be able to rely on the tablet to deliver time and again.?

Getac Z710 Fully Rugged Tablet Product Key Features:

7? touchscreen that you can ?? ?operate with gloves on

Thin, small, and light (it?s only 800g)

Android 2.3

10-hour battery life

Proprietary LumiBond? Gorilla Glass? for ultra-sensitive touch screen

Rugged, with IP65 Certification and MIL-STD-810G Rating

SiRFstarIV? High Sensitivity GPS for enhanced positioning accuracy

WiFi / Bluetooth / 3.5G WWAN with both data and voice capabilities

All-in-one and instant capture 1D/2D Imager barcode reader

High definition 5 MP auto-focus camera for greater efficiency

High frequency RFID reader

Getac

www.getac.co.uk/Z710

Source: http://www.warehousenews.co.uk/2012/10/worlds-most-rugged-tablet-is-built-to-be-tough-both-inside-and-out/

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The Food Gospel According to Ruth: Capellini D'Angelo Roma

It is that time of year when I get home from work and all I want to do is throw something in a pot and wait for it to turn into a delicious dinner.? The drizzly chilly rain we have had lately in Nashville has only intensified this need.?

What could satisfy this craving more than the sweet aroma of tomatoes, onions, garlic and prosciutto topped with cheese and tossed with heavy cream?? Oh, well if you throw it over pasta that might help!

I recently started following Chef Dennis' blog, A Culinary Journey with Chef Dennis, and this was the first (of many more to come) recipes that I tried.? I will be a true follower of his from now on as this was delicious! It did not take long to throw together and tasted like it came from the roots of Italy!? My type of meal!

Capellini D?Angelo Roma

as adapted from Chef Dennis

2 Cup Crushed Tomatoes ? San Marzano

2 cup Heavy Cream

2 Cup Chicken Stock

1 cup grated Romano Cheese

2 tbsp Olive oil

12 oz mushrooms sliced

1 cup sweet baby peas

4 oz prosciutto (cut into strips)

1 pound Capellini, or the pasta of your choice

black pepper to taste

1/2 tsp granulated garlic

1/2 tsp granulated onion

Additional Romano Cheese to serve with dish

in a sauce pot add the olive oil and mushroom and sautee mushrooms till tender

add the crushed tomatoes and simmer for a few minutes

add the chicken stock, and heavy cream, mix well

Add romano cheese, granulated garlic, onion and black pepper, making sure everything is well blended in the sauce, then turn down heat and allow to simmer and reduce to thicken the sauce for about 10 minutes

remove from heat. ?Boil water per directions for pasta and cook pasta

When pasta is 3-4 minutes from being done, place sauce back on medium heat and add peas and prosciutto to sauce, allow to simmer until pasta is ready. ?Then serve immediately

*if sauce is too thick, thin it out with additional stock or cream.

Source: http://www.thefoodgospelaccordingtoruth.com/2012/10/capellini-dangelo-roma.html

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Dubious Denver Debate Declarations

Summary

We found exaggerations and false claims flying thick and fast during the first debate between President Obama and his Republican challenger, Mitt Romney.

  • Obama accused Romney of proposing a $5 trillion tax cut. Not true. Romney proposes to offset his rate cuts and promises he won?t add to the deficit.
  • Romney again promised to ?not reduce the taxes paid by high-income Americans? and also to ?lower taxes on middle-income families,? but didn?t say how he could possibly accomplish that without also increasing the deficit.
  • Obama oversold his health care law, claiming that health care premiums have ?gone up slower than any time in the last 50 years.? That?s true of health care spending, but not premiums. And the health care law had little to do with the slowdown in overall spending.
  • Romney claimed a new board established by the Affordable Care Act is ?going to tell people ultimately what kind of treatments they can have.? Not true. The board only recommends cost-saving measures for Medicare, and is legally forbidden to ration care or reduce benefits.
  • Obama said 5 million private-sector jobs had been created in the past 30 months. Perhaps so, but that counts jobs that the Bureau of Labor Statistics won?t add to the official monthly tallies until next year. For now, the official tally is a bit over 4.6 million.
  • Romney accused Obama of doubling the federal deficit. Not true. The annual deficit was already running at $1.2 trillion when Obama took office.
  • Obama again said he?d raise taxes on upper-income persons only to the ?rates that we had when Bill Clinton was president.? Actually, many high-income persons would pay more than they did then, because of new taxes in Obama?s health care law.
  • Romney claimed that middle-income Americans have ?seen their income come down by $4,300.? That?s too high. Census figures show the decline in median household income during Obama?s first three years was $2,492, even after adjusting for inflation.
  • Obama again touted his ?$4 trillion? deficit reduction plan, which includes $1 trillion from winding down wars that are coming to an end in any event.

Romney sometimes came off as a serial exaggerator. He said ?up to? 20 million might lose health insurance under the new law, citing a Congressional Budget Office study that actually put the likely number who would lose employer-sponsored coverage at between 3 million and 5 million. He said 23 million Americans are ?out of work? when the actual number of jobless is much lower. He claimed half of all college grads this year can?t find work, when, in fact, an AP story said half either were jobless or underemployed. And he again said Obama ?cut? $716 billion from Medicare, a figure that actually reflects a 10-year target for slowing Medicare spending, which will continue to grow.

Analysis

The debate was held Oct. 3 inside a huge sports center at the University of Denver. It was the first of three scheduled debates between President Barack Obama and his Republican challenger, Mitt Romney. It was carried live on national TV networks and radio.

$5 Trillion Tax Cut

The president said Romney was proposing a $5 trillion tax cut and Romney said he wasn?t. The president is off base here ? Romney says his rate cuts and tax eliminations would be offset and the deficit wouldn?t increase.

Obama: Governor Romney?s central economic plan calls for a $5 trillion tax cut ? on top of the extension of the Bush tax cuts.

Romney: First of all, I don?t have a $5 trillion tax cut. I don?t have a tax cut of a scale that you?re talking about.

To be clear, Romney has proposed cutting personal federal income tax rates across the board by 20 percent, in addition to extending the tax cuts enacted early in the Bush administration. He also proposes to eliminate the estate tax permanently, repeal the Alternative Minimum Tax, and eliminate taxes on interest, capital gains and dividends for taxpayers making under $200,000 a year in adjusted gross income.

By themselves, those cuts would, according to the nonpartisan Tax Policy Center, lower federal tax liability by ?about $480 billion in calendar year 2015? compared with current tax policy, with Bush cuts left in place. The Obama campaign has extrapolated that figure out over 10 years, coming up with a $5 trillion figure over a decade.

However, Romney always has said he planned to offset that massive cut with equally massive reductions in tax preferences to broaden the tax base, thus losing no revenue and not increasing the deficit. So to that extent, the president is incorrect: Romney is not proposing a $5 trillion reduction in taxes.

The Impossible Plan

However, Romney continued to struggle to explain how he could possibly offset such a large loss of revenue without shifting the burden away from upper-income taxpayers, who benefit disproportionately from across-the-board rate cuts and especially from elimination of the estate tax (which falls only on estates exceeding $5.1 million left by any who die this year). The Tax Policy Center concluded earlier this year that it wasn?t mathematically possible for a plan such as Romney?s to cut rates as he promised without either favoring the wealthy or increasing the federal deficit.

Except for saying that his plan would bring in the same amount of money ?when you account for growth,? Romney offered no new explanation for how he might accomplish all he?s promised. He just repeated those promises in some of the strongest terms yet.

Romney: My number one principal is, there will be no tax cut that adds to the deficit. ? I will not reduce the taxes paid by high-income Americans. ? I will lower taxes on middle-income families.

But he didn?t say how he?d pull off all those things at once.

?Six Other Studies?

When the president referred to the Tax Policy Center?s criticisms, Romney claimed it was contradicted by several others.

Romney: There are six other studies that looked at the study you describe and say it?s completely wrong.

That?s not quite true, as we previously reported when the count was at five. We found that two of those ?studies? were blog items by Romney backers, and none was nonpartisan.

The only one of those ?studies? by someone not advising Romney was done by Harvey Rosen, a Princeton economics professor who once served as chairman of President George W. Bush?s Council of Economic Advisers.

Rosen concluded that Romney could pull off his tax plan without losing revenue assuming an extra 3 percent ?growth effect? to the economy resulting from Romney?s rate cuts. That?s an extremely aggressive assumption, and in conflict with recent experience. Despite Bush?s large tax cuts in 2001 and 2003, for example, real GDP grew by 3 percent or more for only two of his eight years in office. The average of the year-to-year changes was just over 2 percent.

Furthermore, Bush?s cuts reduced the total tax burden on the economy because they were not offset by base-broadening measures. In theory, at least, Romney?s revenue-neutral rate cuts would have even less of a stimulative effect than Bush?s cuts did.

Overselling the Health Care Law

Obama wrongly said that over the last two years, health care premiums have ?gone up slower than any time in the last 50 years.? That?s true of health care spending, not premiums. But even if Obama had worded the claim correctly, he still would have been off in suggesting the Affordable Care Act had caused the slower growth in spending.

Obama: And the fact of the matter is that, when Obamacare is fully implemented, we?re going to be in a position to show that costs are going down. And over the last two years, health care premiums have gone up ? it?s true ? but they?ve gone up slower than any time in the last 50 years. So we?re already beginning to see progress.

The growth in employer-sponsored family premiums has fluctuated in recent years. It went up just 4 percent from 2011 to 2012, according to an annual survey by the Kaiser Family Foundation, but it increased 9 percent the year before, a big jump from the mere 3 percent increase between 2009 and 2010. Clearly the growth rate over the last two years isn?t a 50-year low ? it was sitting around 5 percent from 2007 to 2009. However, the growth of health care costs is at a 50-year low for the past two years.

President Bill Clinton used this statistic, correctly, in his speech at the Democratic National Convention, also implying that the federal health care law deserved credit. But as we said then, most of the law hasn?t even been implemented yet. And experts say it?s the sluggish economy that?s mainly responsible for the slower rate of spending. As the Washington Post reported, experts with the Centers for Medicare and Medicaid Services said that many lost employer-sponsored insurance when they lost their jobs, and other individuals chose to ?forgo health-care services they could not afford.?

The New York Times quoted experts saying that consumers? and medical professionals? behavior could be changing in anticipation of the law, but it was still the economy that was the leading factor.

As for that increase in health care premiums, experts told us the federal health care law has had a limited impact on those, too, but the impact was to increase costs. They said the law was responsible for a 1 percent to 3 percent increase last year because of more generous coverage requirements.

Treatment Denied?

Romney repeatedly claimed that a new government board was ?going to tell people ultimately what kind of treatments they can have.? Not true. It could make some binding recommendations about such things as what drugs or medical devices would be paid for by Medicare, but it has no legal power to dictate treatment or ration care.

The board is a 15-member panel that?s tasked with finding ways to slow the growth of Medicare spending. So, its work concerns Medicare, not everyone seeking health care. And, according to the law, the board can?t touch treatments or otherwise ?ration? care, or restrict benefits.

What?s officially called the Independent Payment Advisory Board, made up of appointed health care experts, medical professionals, and consumer representatives, would make binding recommendations to reduce the growth of spending. Congress could override them with a three-fifths majority in each house.

An analysis by the Kaiser Family Foundation determined that the IPAB was limited to finding savings from ?Medicare Advantage, the Part D prescription drug program, skilled nursing facility, home health, dialysis, ambulance and ambulatory surgical center services, and durable medical equipment.?

5 million jobs?

Obama claimed that ?over the last 30 months, we?ve seen 5 million jobs in the private sector created.?

Obama?s figure is nearly half a million jobs short, according to current Bureau of Labor Statistics figures. But he?s including in his count a preliminary revision of jobs figures that BLS will not finalize until next year.

The current BLS numbers are based on monthly surveys of businesses and government entities and count how many workers are on the payroll. Those figures?show that the number of private-sector jobs grew by 4.63 million between February 2010 and August of this year.

But BLS often revises those figures. Each year, the agency looks over companies? tax records in an effort to get a more accurate number, a process that takes several months. In late September, BLS released a preliminary estimate for its revised numbers, adding 453,000 private-sector jobs to its count for the time period between April 2011 and March 2012. BLS will release its final numbers in February.

The addition of the preliminary estimate brings the number of private-sectors jobs to more than 5 million.

Obama ?Doubled? Deficit?

Romney: The president said he?d cut the deficit in half. Unfortunately, he doubled it. Trillion-dollar deficits for the last four years.

It?s not true that Obama ?doubled? the deficit. He inherited a $1.2 trillion deficit and deficits have remained at or above that level, as Romney said, every year since then. Romney is right, however, that Obama has not kept his promise to cut the deficit in half.

Here?s the budget history in brief: The 2009 fiscal year began Oct. 1, 2008, when George W. Bush was president, and ended Sept. 30, 2009 with Obama as president. By the time Obama took office in January 2009, the nonpartisan Congressional Budget Office had already estimated that the federal government would end fiscal 2009 with a $1.2 trillion deficit because of higher spending and lower revenues.

Obama added to the 2009 deficit, but not by much. We found that Obama was responsible at most for an additional $203 billion. The government ended $1.4 trillion in the red that year. The deficits were about $1.3 trillion each year for the next two years, and this fiscal year just ended with a shortfall of nearly $1.2 trillion.

So, Obama didn?t double the deficits. But the president did pledge to cut them in half by the end of his first term during his State of the Union address on Feb. 24, 2009. A Congressional Budget Office analysis of the president?s latest budget plan doesn?t show the deficit being cut in half until 2014.

Same Rates as Under Clinton?

Obama repeated a favorite talking point, saying that his tax plan would return rates for the wealthy back to where they were during economically prosperous times under President Bill Clinton. But those making over $250,000 a year would actually pay more than they did under Clinton due to new taxes imposed on upper-income people to pay for the health care law.

Obama: But I have said that for incomes over $250,000 a year, that we should go back to the rates that we had when Bill Clinton was president, when we created 23 million new jobs, went from deficit to surplus, and created a whole lot of millionaires to boot.

Obama is referring to his plan to allow the Bush tax cuts to expire for higher-income taxpayers. The top federal income-tax rate would be allowed to rise from the current 35 percent to 39.6 percent, which was the rate that prevailed after Clinton?s 1993 tax increase, and before Bush?s tax cuts. The next-highest rate would go back to the Clinton-era 36 percent, starting with family income over $250,000 (or $200,000 for singles), up from the Bush rate of 33 percent.

But Obama did not account for the new taxes on those same upper-income taxpayers included in his Affordable Care Act. Starting next year, there will be a new 3.8 percent tax on ?unearned? net investment income ? such as capital gains from the sale of stocks or real estate, dividends, interest income, annuities, rents and royalties. Also starting Jan. 1 is a new 0.9 percent Medicare surcharge on top of the current Medicare payroll tax. Both taxes apply to taxable compensation that exceeds $200,000 for singles, or $250,000 for couples filing jointly. Those two taxes combined are projected to bring in nearly $210 billion over the next seven years, according to the nonpartisan Joint Committee on Taxation.

Income Loss

As he has done a number of times recently, Romney inflated the loss of income for middle-income Americans under Obama.

Romney: Middle-income Americans have seen their income come down by $4,300. This is a ? this is a tax in and of itself. I?ll call it the economy tax. It?s been crushing.

Romney didn?t clarify whether he was talking about household or family income, but either way, the number is inflated.

The latest figures from the Census Bureau for 2011 show that real household income (inflation-adjusted) fell by $2,492 during Obama?s first three years in office. Real family income (again, inflation-adjusted) fell by $3,290.

There?s also some reason to think the income decline bottomed out a year ago. Sentier Research, which Romney has in the past cited as his source, says in its latest report ? issued Sept. 10, that household income rose in the year since September 2011, when Sentier?s Seasonally Adjusted Household Income Index hit its lowest point. (See Figure 1, Page 10.)

As part of the same riff on the hardships facing middle-income Americans, Romney also noted that ?gasoline prices have doubled under the president.? That?s true, but as we have noted before, the price of gasoline was unusually low when Obama took office due to the recession and financial crisis.

The average price for regular gasoline was $3.80 last week, according to the U.S. Energy Information Administration, a bit more than double the $1.84 average the week Obama took office. But the average exceeded $4 a gallon for seven weeks during the summer of 2008, and it has never reached $4 under Obama.

Obama?s $4 Trillion Reduction Plan

Obama: I?ve put forward a specific $4 trillion deficit reduction plan. It?s on a website. You can look at all the numbers, what cuts we make and what revenue we raise.

Nonpartisan and bipartisan budget analysts have been critical of the methodology Obama employed to get to the $4 trillion in cuts outlined in ?The President?s Plan for Economic Growth and Deficit Reduction.? Specifically, the plan?s inclusion of ?more than $1 trillion in savings over the next 10 years from our drawdowns in Afghanistan and Iraq,? was? criticized by Maya MacGuineas, president of the bipartisan Committee for a Responsible Federal Budget, as a ?gimmick.?

?Drawing down spending on wars that were already set to wind down and that were deficit financed in the first place should not be considered savings,? MacGuineas said. ?When you finish college, you don?t suddenly have thousands of dollars a year to spend elsewhere ? in fact, you have to find a way to pay back your loans.?

And as we have noted, even if you accept Obama?s $4 trillion claim, the president?s own Office of Management and Budget projected annual federal deficits would never be lower than $476 billion. That?s higher than any year of the Bush administration except for the $1.4 trillion shortfall for fiscal 2009, for which Obama himself bears some responsibility. And under Obama?s plan, deficits would again rise during the last three years of the 10-year period, reaching $565 billion in 2021 (see table S-1).

20 Million ?Lose Their Insurance??

Romney said ?the CBO says up to 20 million people will lose their insurance as Obamacare goes into effect next year.? The Congressional Budget Office said that may happen under a very pessimistic scenario. But the agency said it is more likely that about 3 million to 5 million fewer people, on net, would obtain health insurance from their employer under the law. The CBO also said that it was possible that more people would be covered by employers, not fewer, under a more optimistic scenario.

What?s more, these individuals wouldn?t necessarily ?lose ? insurance? entirely. Many would qualify for federal subsidies to buy policies offered through the new state exchanges established by the law, or qualify for Medicaid.

23 Million ?Out of Work??

Romney overstated the number of unemployed Americans when he said that there were ?23 million people out of work.? There were 12.5 million unemployed Americans in August, the most recent figures from the Bureau of Labor Statistics.

Romney meant to refer to the unemployed, plus those working part-time who want full-time work (8 million) and those who are considered ?marginally attached? to the labor force because they have not looked for work in the past four weeks (2.6 million). All of that adds up to 23.1 million. Romney got his talking point closer to the truth when he said, ?We?ve got 23 million people out of work or stopped looking for work in this country.? But he still left out the 8 million who are working part-time for economic reasons.

Jobless Grads

Romney said that ?50 percent of college graduates this year can?t find work.? That?s not correct. Romney is likely referring to an analysis of government data conducted for the Associated Press that found that ? in 2011 ? 53.6 percent of bachelor?s degree-holders under the age of 25 were unemployed or underemployed that year. But it?s not correct to say that a person who is underemployed ? meaning that they have a part-time job, or a job for which they were overqualified ? can?t find work. It?s also a figure that applies to last year, not ?this year? as Romney said.

Romney continued to repeat his misleading claim that Obama?s Affordable Care Act ?cut Medicare $716 billion for current recipients.? That?s a reduction in the future growth of Medicare spending over 10 years, not a $716 billion slashing of the current budget.

$716 Billion, Again

Romney went on to say, ?I want to take that $716 billion you?ve cut and put it back into Medicare.? But the fact is, the money isn?t being taken away from Medicare. Instead, Medicare would spend it, but over a longer period of time than was expected before the health care law. The law extends the solvency of the Medicare Part A trust fund.

As we?ve explained before, most of this reduction in spending comes in Medicare Part A, or hospital coverage, through a reduction in the growth of payments to hospitals. Medicare payroll taxes, which fund Part A, are either immediately spent by Medicare as they come in, or they?re put in a trust fund. Medicare gets a bond for that tax money from Treasury. And any time Medicare wants to cash in that bond, it can. Treasury has to pay it ? even if Treasury already spent the original money on something else.

Cutting the growth of Medicare spending is a good thing ? without these $716 billion cuts, Part A?s trust fund is expected to be depleted in 2016. But with them, that date is pushed back to 2024. At that point, Medicare?s payroll tax revenue would only be enough to cover 87 percent of benefits.

That?s if the reductions in spending growth are actually instituted as the law envisions. Medicare?s actuaries are skeptical. They have said that many experts believe the ?price constraints would become unworkable and that Congress would likely override them.?

Romney said: ?Some 15 percent of hospitals and nursing homes say they won?t take any more Medicare patients under that scenario.? That?s close to what Medicare?s chief actuary, Richard Foster, said in congressional testimony in January 2011. Foster said that his office?s economic simulations ?suggest that roughly 15 percent of Part A providers would become unprofitable within the 10-year projection period as a result of the productivity adjustments.? He added: ?Although this policy could be monitored over time to avoid such an outcome, changes would likely result in smaller actual savings than described here for these provisions.?

? by Brooks Jackson, Eugene Kiely, Lori Robertson, Robert Farley, D?Angelo Gore and Ben Finley

Sources

Romney for President. ?Tax. Fairer, Flatter, and Simpler.? Undated, accessed 4 Oct 2012.

Tax Policy Center. ?The Romney Plan (Updated).? 1 Mar 2012.

Brown, Samuel et al. ?On the Distributional Effects of Base-Broadening Income Tax Reform.? Tax Policy Center. 1 Aug 2012.

Press release. ?In 2012, Many Tax Benefits Increase Due to Inflation Adjustments.? IRS. 20 Oct 2011.

Kiely, Eugene and Brooks Jackson. ?Romney?s Impossible Tax Promise.? FactCheck.org. 3 Aug 2012.

Robertson, Lori and Eugene Kiely. ?Romney?s Economic Exaggerations.? FactCheck.org. 14 Sep 2012.

Bureau of Economic Analysis. ?National Income and Product Accounts Tables.? Undated, accessed 4 Oct 2012.

Congressional Budget Office, ?The Budget and Economic Outlook: Fiscal Years 2009 to 2019.? 7 Jan 2009.

Jackson, Brooks. ?Obama?s Spending: ?Inferno? or Not?? FactCheck.org. 4 Jun 2012.

Office of Management and Budget. ?Table 1.1, Summary of Receipts, Outlays, and Surpluses or Deficits: 1789-2017.? Undated, accessed 4 Oct 2012.

Press release. ?Federal Budget Deficit Totaled $1.17 Trillion for the First 11 Months of 2012, CBO Estimates.? Congressional Budget Office. 10 Sep 2012.

White House. ?Remarks of President Barack Obama ? As Prepared for Delivery. Address to Joint Session of Congress.? 24 Feb 2009.

Congressional Budget Office. ?An Analysis of the President?s 2013 Budget, Table 1.? Mar 2012.

Yen, Hope. ?1 in 2 new graduates are jobless or underemployed.? Associated Press. 23 Apr 2012.

Gore, D?Angelo. ?Chamber Continues to Mislead on Health Care Law.? FactCheck.org. 1 May 2012.

Congressional Budget Office. ?CBO and JCT?s Estimates of the Effects of the Affordable Care Act on the Number of People Obtaining Employment-Based Health Insurance.? Mar 2012.

U.S. Treasury Department. The Debt to the Penny and Who Holds It. TreasuryDirect.gov. Accessed 3 Oct 2012.

Bureau of Labor Statistics. Employment Situation Summary Table A. Household data, seasonally adjusted. 7 Sep 2012.

Foster, Richard. ?The Estimated Effect of the Affordable Care Act on Medicare and Medicaid Outlays and Total National Health Care Expenditures.? Testimony before the House Committee on the Budget. 26 Jan 2011.

Robertson, Lori. ?A Campaign Full of Mediscare.? FactCheck.org. 22 Aug 2012.

Plumer, Brad. ?U.S. economy added 386,000 more jobs in past year than we thought.? Washington Post. 27 Sept 2012.

U.S. Bureau of Labor Statistics. ?CES Preliminary Benchmark Announcement.? 27 Sept 2012.

U.S. Bureau of Labor Statistics. Current Employment Statistics ? CES (National). Total private jobs, seasonably adjusted, Feb. 2010 vs. Aug. 2o12. Accessed 3 Oct 2012.

Ebeler, Jack, et. al. ?The Independent Payment Advisory Board: A New Approach to Controlling Medicare Spending.? Kaiser Family Foundation. Apr 2011.

Government Printing Office. The Patient Protection and Affordable Care Act. 23 Mar 2010.

Green, Gordon and Coder, John. ?Household Income Trends: June 2012.? Sentier Research. Jul 2012.

White House blog. Annual Census Data on Income, Poverty, and Health Insurance for 2011. 12 Sep 2012.

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Fava, Karl L. and Kenneth L. Rubin. ?Planning for the New 3.8% Medicare Tax on Unearned Income.? American Institute of CPAs. 1 Jul 2011.

Internal Revenue Service. ?Questions and Answers for the Additional Medicare Tax.? 4 Aug 2012.

U.S. Congress, Joint Committee on Taxation. ?Estimated Revenue Effects Of The Amendment In The Nature Of A Substitute To H.R. 4872, The ?Reconciliation Act Of 2010,? As Amended, In Combination With The Revenue Effects Of H.R. 3590, The ?Patient Protection And Affordable Care Act (?PPACA?),? As Passed By The Senate, And Scheduled For Consideration By The House Committee On Rules On March 20, 2010.? 20 Mar 2010.

DeNavas-Walt, Carmen; Proctor, Bernadette D. and Smith, Jessica C. ?Income, Poverty, and Health Insurance Coverage in the United States: 2011 Current Population Reports.? U.S. Census. Sep 2012.

U.S. Energy Information Administration. Weekly U. S. Regular All Formations Retail Gasoline Prices. 1 Oct 2012.

The White House; Office of Management and Budget. ?Living Within Our Means and Investing in the Future; The President?s Plan for Economic Growth and Deficit Reduction.? Sep 2011.

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Kaiser Family Foundation. ?Family Health Premiums Rise 4 Percent to Average $15,745 in 2012, National Benchmark Employer Survey Finds.? Press release. 11 Sep 2012.

Robertson, Lori. ?FactChecking Health Insurance Premiums.? FactCheck.org. 24 Oct 2011.

Martin, Anne B., et. al. ?Growth In US Health Spending Remained Slow In 2010; Health Share Of Gross Domestic Product Was Unchanged From 2009.? Health Affairs. Jan 2012.

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Source: http://news.yahoo.com/dubious-denver-debate-declarations-075038674--election.html

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