Jarrod Cash and Direct Marketing | Daft Blogger - Making it accessible

Once upon a time there was only word of mouth marketing (WoMM), out-doors marketing and mail marketing. Then there came the press followed by the mighty but short-lived rise of the radio which was taken over by a black box where you could see motion pictures on your sofa while dining or chatting with your family. For some 40 years TV commercials would absorb over 90% of total marketing expenditure. Since the advent of the internet though, Television ads? share of advertisement expenditure has been declining steadily. And within Internet itself there are hundreds of viable marketing channels: banners, blog posts, paid reviews, links, mentions, email marketing, social media marketing, PPC and many many others. This makes for a dynamic industry with unstable trends where you can easily get disoriented and lost just like a pilgrim in the middle of the Sahara. Jarrod Cash is a contemporary marketing expert, market researcher and media analyst committed to help small and medium enterprises (SMEs) create demand for their products online.

In old school marketing branding laid the basis for any successful marketing campaign. Today though the notion of company branding needs to be reviewed to meet the needs and challenges of a rising percentage of businesses. In fact, unless you are a luxury company, brand management can be an unnecessary black hole in your balancesheet driving cash away from activities that put you into direct contact with clients for status-symbol marketing.

A David Ogilvy fan, Cash?s method may be best described as cynical. Has it ever come to you to think of all the times you overpaid for an Ad just because the website was well designed, had a cool theme and so on? Is it right to pay such fee if none of your potential clients visits the website, blog or forum? Mainstream marketing says YES, because doing so your brand will be associated with beauty and coolness. Jarrod Cash says NO because it is not justified by the increase in sales for your business.

Mainstream marketing gives us bubbles, indulged us into investing millions of dollars in short domain names or website building companies in the late 90s just because, well, internet is the future. My commentary on Cash?s work will stop here, but it is obvious that it is all about adding value onto a market where speculation can be a money making machine no more.

Follow Jarrod Cash to transform your company from a cash bleeding beautiful being (as if your wife did not suffice) into a money making machine.

Source: http://www.daftblogger.com/jarrod-cash-and-direct-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=jarrod-cash-and-direct-marketing

pipa and sopa sopa pipa wikipedia blackout kyla pratt justified season 3 custer scott walker