Thomas Power & myself met a few years ago in Liverpool, home of the Beatles. I (Fabrizio Poli) have been in aviation most of my life as I learnt to fly a plane before I learnt to drive a car. Before moving into the professional aviation environment I built a successful business selling weight loss products. I then worked for 5 years in the corporate jet industry in aircraft sales, marketing, charter sales & flew Citation 500 Series & Falcon 900s. I then flew as a pilot for five different airlines: one Italian regional start-up, one charter UK charter airline, two Low-cost airlines and one national flag carrier (Middle East). I realized I had more talents besides flying. Thomas started his business career as Lord Alan Sugars' first apprentices in the City of London. He the founded ecademy.com with his wife Penny and over 13 years built-up a network of 600,000 business people networking with each other both online & offline (500 events worldwide every month). Thomas & I got talking and came up with the idea of combining Business Jets with Business Networking. We discovered that High Net Worth Individuals (HNWIs) are always looking for three things:
1. New Information
2. New Contacts
3. New Deals
We asked a few prominent charter brokers & operators if they had done anything to connect the private jet users amongst themselves & get them doing business together and they all looked at us as if we came from another planet. We immediately saw there was an opportunity.
EJONE offers Biz Jet Charter brokerage service but in a club format. We currently have four divisions: Entrepreneurs, Executives, Celebrities & Kids. Only 1000 members allowed in first three Divisions, 6,000 in the kids one. EJONE is an exclusive club and not everyone is admitted. We are looking for people that not only need to fly Biz jet but also want to network & contribute to society. Each member is interviewed & profiled on our website. Here networking begins. There are three membership levels (see latest blog: http://networkinginthesky.blogspot.com/ ). We also are planning live networking meetings in key cities worldwide.
As we get people flying & build the community we will start to introduce our Jet Sharing scheme. Here we will get members sharing flights and buying seats instead of paying for the whole jet. The jet sharing is an OPTION we offer, a way of taking business networking to a higher altitude.
We currently have our base in London but will be opening our American base in Calgary, Canada early next year, followed by Shanghai just before summer 2012.
The idea is to get the Biz Jet user in Calgary, connecting & doing business with one in Rio de Janeiro, Milan, Munich, Hong Kong & Singapore.
2) Who is this service targeted at?
HWWIs and the following research unveils some interesting data as to what is happening. Networking is becoming the 21st Century way of doing business & there is a niche of new money coming onto the market that understand this. There are 92,000 people worldwide in the bracket between a networth of $30M and $1bn. Our target market is 5% of that market, bearing in mind that figure is on the increase as you can see from following info:
New Flight Charters reported that in 1st quarter 2011, there was an increase in private jet charters of +37%. A deeper look at these statistics shows that there has been a +278% increase in large jet charters of Gulfstreams, Challengers & Falcons.
According to Honeywell's Business Aviation Outlook, issued in October 2010, there will be 11,000 new business jets entering the market between 2010-2020, 5,000 of these before 2015.
UK newspaper The Guardian in July 2011 reported:"The globe's richest have now recouped the losses they suffered after the 2008 banking crisis. They are richer than ever, and there are more of them - nearly 11 million - than before the recession struck."
EpiServer conducted a survey in June 2011 and discovered 69% of UK businesses are to appoint a Social Media or Community Manager this year.
3) Which operators are you working with and in which regions? And why did you chose these particular partners.
Right now our focus is on Europe with the Americas & Far East to follow soon. We are working together with GAMA Group & London Executive Aviation & a pool of smaller operators. In order for an operator to qualify to work with us we look at how their pilots are trained, maintenance, cabin inflight service & also how quickly & effectively they get back to us when we have a request. Both GAMA & LEA have very high standards.
4) What are the advantages for customers to fly with EJONE?
There are many reasons. First we offer our networking club and get the Biz Jet users doing business together. We will get a guy in California, that flies regularly between Santa Monica & Dallas once a week, connect with someone that flies between London & Nice. The EJONE Club management will know these two members & connect them via our website.
On the Biz Jet Charter brokerage side we know there are some very good brokers out there that do a good job at vetting the operators & offer their clients a good service. However, some of the people we have coming on board as Account Managers are actually qualified & experience pilots. We will get the right candidates Type rated on a biz jet and they will fly some of their own EJONE club members on the operators aircraft. If the "Flying" Account Manager does a good job he will fly around 150-200 hrs a year and earn 2-3 times salary Airline Pilots are currently earning. This will allow us to better service our clients by having our people out on the front line too.
5) What are your plans for the company going forward.
We will be starting special information sessions called "Biz Jet Advantage" where we will be educating audiences of how a Biz Jet or helicopter can become a valuable business tool. We will also show them how the whole networking part works too & how they can benefit. Our official launch will be in London end of September and Club networking events will start in October-November. We want to keep them small to around 10-12 members but of high value. As an EJONE Club member you become part of a community of Biz Jet users that does business together on a global basis.
We look at acquiring 100 members in year one and then expand to 300 in year two and 500 members in year three. We are aiming at having events in 20 cities worldwide, with three main operating bases: London- Calgary-Shanghai.
Fabrizio Poli
President & Chairman
EJONE
fabrizio.poli@ejone.net
www.ejone.net
Mobile +44 7907 669 865
Source: http://www.ecademy.com/node.php?id=167235
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